[HOME](https://blog.marketresearch.com/)        [EBOOK/WHITE PAPERS](https://content.marketresearch.com/ebooks/whitepapers)        [VIDEOS](https://content.marketresearch.com/videos)        [SLIDESHARES](https://content.marketresearch.com/slideshares) [![MarketResearch.com_H_235pxw](https://blog.marketresearch.com/hs-fs/file-209355167-png/Logos/marketresearchlogo.png?width=163&name=marketresearchlogo.png "MarketResearch.com_H_235pxw")](http://www.marketresearch.com)        [BLOG](https://blog.marketresearch.com/)         #    MARKET RESEARCH INSIGHTS & BUSINESS INTELLIGENCE ## [What is the Franchise Disclosure Document (FDD) and Why is it Helpful?](https://blog.marketresearch.com/testing/what-is-the-franchise-disclosure-document-fdd-and-why-is-it-helpful) Posted by [Ashlan Bonnell](https://blog.marketresearch.com/testing/author/ashlan-bonnell) Nov 6, 2014 12:22:00 PM Today we hear from one of our publishing partners and the focus is on franchises and how market research can protect and inform the frachisee. The [Franchise Disclosure Document](http://www.ftc.gov/bcp/franchise/amended-rule-faqs.shtml) (FDD) was previously recognized as the Uniform Franchise Offering Circular (UFOC) and, due to some revisions made by the [Federal Trade Commission](http://www.ftc.gov/) in the July of 2007, its name was changed and a legal document was created for the benefit of franchisees. [Read More](https://blog.marketresearch.com/testing/what-is-the-franchise-disclosure-document-fdd-and-why-is-it-helpful) 0 Comments [Click here to read/write comments](https://blog.marketresearch.com/testing/what-is-the-franchise-disclosure-document-fdd-and-why-is-it-helpful#comments) ## [Perks Work: Co-Branded Credit Cards Offer Undeniable Incentives](https://blog.marketresearch.com/blog-home-page/bid/319789/perks-work-co-branded-credit-cards-offer-undeniable-incentives) Posted by [Nevin Martell](https://blog.marketresearch.com/testing/author/nevin-martell) Nov 6, 2014 12:21:08 PM [![](https://blog.marketresearch.com/hs-fs/file-233058913-jpg/images/dreamstime_xs_26162267.jpg) ](https://blog.marketresearch.com/blog-home-page/bid/319789/perks-work-co-branded-credit-cards-offer-undeniable-incentives) Everyone loves free stuff. This isn’t jut stating the obvious. Market research backs up this maxim. Ninety two percent of all credit cards issued in 2011 had a rewards component, up from 57 percent in 2003. [As of 2008, the average American adult had at least two co-branded or affinity credit cards.](http://bit.ly/111QqxZ) Not only that, but according to both MasterCard and Visa, co-branded cards are used more often than all other cards and generate higher transaction volume. The most prevalent categories for co-branded cards, in order of popularity are chain retail stores, airlines, restaurant/entertainment/sports, and hotels/auto rentals. So how do co-branded credit card companies leverage this general desire for incentives to expand their customer bases? 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