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Research Firms Explore the Potential Impact of Trump's Presidency

Posted by Sarah Schmidt

Feb 13, 2017 8:45:00 AM

How will President Donald Trump affect the economy in the coming weeks and years? Which industries face the biggest shifts? How can you be prepared for what's next?

Several market research firms are weighing in as various issues jump to the forefront of the news cycle.

Here's a look at the latest #mrx tweets serving up data and analysis on the potential economic impact of Trump's presidency across different industries.

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Topics: Travel & Leisure, Retail, Pharmaceuticals, Demographics, Social Media, Industry Insights

Social Media as a Research Methodology

Posted by Bex Carson

Dec 8, 2016 9:00:00 AM

In today’s world, there is a lot of hype surrounding social media — unsurprisingly, considering the medium itself created the very concept of going viral.

According to the Gartner hype curve for new technologies, a period of hype and inflated expectations is followed by the “trough of disillusionment” during which we become more critical of a new concept or technology we’ve bought into and believed in its inherent value. Questions ensue.

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Topics: Market Research Strategy, Social Media

3 Ways to Market Your Business Through Social Media

Posted by Caitlin Stewart

Oct 29, 2015 8:28:00 AM

Every day, I check my Instagram, Snapchat, and Twitter anywhere between five and ten times on my iPhone. I get on Facebook, Poshmark, Pinterest, and LinkedIn probably about once or twice a day. And to be honest, I don’t think I’m on social media that often. I am one out of 75 million millennials living in the U.S., and because most of us have similar social media habits, it’s crucial for businesses to get onto social media if they are going to reach us.

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Topics: Marketing, Social Media

How to Use LinkedIn to Effectively Network in the Market Research Industry

Posted by Kathleen Zacrep

Apr 23, 2015 9:00:00 AM

In my other post, "LinkedIn Profile Tips for Market Researchers," I outlined how to best utilize LinkedIn as a Market Researcher and provided tips to strengthen your profile. In this post I’m going to take it a step further and outline ways to effectively network on LinkedIn as a professional within the market research industry.

The World Wide Web is an enormous place, and it can be a bit challenging to figure out how to fit in and where. I’m sure it comes as no surprise that finding a place to fit in on social media can be very beneficial. An incredible 92% of marketers indicated in a 2014 survey that social media is important for their business. LinkedIn can play an integral role in the market research world, and you may be wondering how. So, here’s my outline on how to use LinkedIn for networking.

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Topics: Social Media, How To's, Industry Insights

How Market Researchers Can Effectively Utilize Social Media Analytics

Posted by Kathleen Zacrep

Mar 5, 2015 9:00:00 AM

Social media can play an important role in understanding a brand’s audience. A large amount of users engage in social networking — Facebook alone has 1.2 billion monthly active users. Social media can be used to investigate your target audience and create an appropriate research plan. In this article, I will discuss a few ways market researchers can utilize social media for their research needs. 

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Topics: Social Media, Industry Insights

LinkedIn Profile Tips for Market Researchers

Posted by Kathleen Zacrep

Feb 18, 2015 9:00:00 AM

At the end of 2014 Q4, LinkedIn had 347 million users, up from 296 million earlier in the year. It’s probably safe to say that LinkedIn is unarguably the best social site for B2B marketing, and networking for business professionals overall. With so many users, one may wonder how to stand out and get noticed on a saturated platform. In this article I will share some tips on how to best utilize LinkedIn as a Market Researcher and provide tips to get your profile strength to “all-star.”

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Topics: Social Media, Industry Insights

Latest Emerging Trends in Market Research

Posted by Caitlin Stewart

Nov 5, 2014 9:00:00 AM

In the past few years, many organizations have adopted technologies into their business models in hopes to increase efficiency, become more flexible, and to transform their current business functions. Market research, too, has adopted new techniques and methodologies in order to keep up with the evolving markets and extend its reach. In a recent blog, The Top 20 Emerging Methods in Market Research, industry expert Greenbook Blog uses data from surveys conducted in September 2014 to determine the emerging trends that are expected to be used in the upcoming years by market researchers.

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Topics: Market Research Strategy, Social Media, Industry Insights

How Social Networking Can Enhance Market Research

Posted by Ashlan Bonnell

Dec 10, 2013 9:11:00 AM

By the year 2017, nearly 2.5 billion people across the globe will be engaged in social networking. That's nearly a third of the earth's current population. So, regardless of how trivial people once considered social media to be, the truth is the social realm has become a truly viable resource for the business world. With this rapid progression of usage and its evolving reputation, it's becoming increasingly important for market researchers to take advantage of the unique networking opportunities social platforms provide. But because of preconceived notions, many professionals are at a loss when it comes to actually harnessing social media's capabilities in an advantageous way. Before this can be done, market researchers must understand social media in terms of practicality and application. So, how can social networking actually benefit your market research efforts? There are several things to consider when determining this.

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Topics: Market Research Strategy, Social Media

Why Pinterest Is A Powerful Market Research Tool

Posted by Richard Washington

Oct 15, 2013 12:21:00 PM

Beyond the themed boards and funny images, Pinterest is becoming a powerful market research tool with capabilities that can provide a great deal of useful intelligence to a market researcher. They say a picture can say 1000 words.  If that's the case, then your customers are telling you their life stories through their pins.

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Topics: Market Research Strategy, Social Media

5 Ways Technology Has Changed Market Research

Posted by Richard Washington

Oct 8, 2013 1:47:00 PM

From checking e-mails, to editing a business presentation, technology has changed how we go about our day.  Additionally, technology has changed market research.  Advancements are helping us become more efficient and agile. In terms of market research, technology has carved out new opportunities as well as pitfalls for obtaining useful business intelligence. 

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Topics: Market Research Strategy, Social Media, Big Data

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