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Research Firms Explore the Potential Impact of Trump's Presidency

Posted by Sarah Schmidt

Feb 13, 2017 8:45:00 AM

How will President Donald Trump affect the economy in the coming weeks and years? Which industries face the biggest shifts? How can you be prepared for what's next?

Several market research firms are weighing in as various issues jump to the forefront of the news cycle.

Here's a look at the latest #mrx tweets serving up data and analysis on the potential economic impact of Trump's presidency across different industries.

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Topics: Travel & Leisure, Retail, Pharmaceuticals, Demographics, Social Media, Industry Insights

New Insights into the Luxury Goods Industry

Posted by Sarah Schmidt

Feb 2, 2017 8:45:00 AM

Conditions have never been more challenging for luxury brands, according to Fflur Roberts, Head of Luxury Goods at Euromonitor International.

“Headline growth remains disappointing, and the markets overall face mounting risks — it's clear nothing is written in stone,” Roberts explained in a recent video highlighting the latest market research on the global luxury goods industry.

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Topics: Retail, Industry Insights

New Survey Reveals Where Consumers Shop for Groceries

Posted by Sarah Schmidt

Oct 27, 2016 8:52:56 AM

Grocery retailers in the U.S. face fierce competition. There’s no shortage of retail channels vying for business — including supermarkets and discount stores, wholesale clubs, drug stores, natural food stores, farmers markets, and online delivery services.

How do these different retail channels measure up in the eyes of consumers? And with so many options available, how can retailers stand out from the competition and keep customers coming back? 

The research firm Packaged Facts addresses these questions in the new report Natural and Organic Foods and Beverages in the U.S., Fifth Edition, which includes data from a proprietary Packaged Facts National Consumer Survey conducted in July-August 2016. 

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Topics: Food & Beverage, Retail, Packaged Facts

US Jewelry Spending Rises as More Consumers “Put a Ring on It”

Posted by Erica Keenan

Sep 27, 2016 8:36:25 AM

For many people, marriage is a blessed arrangement, a dream within a dream...

For the jewelry industry, it’s a major driver of sales.

According to some estimates, 95% of couples exchange rings along with marriage vows, and the “gold standard” for the majority of US brides is a ring encrusted with at least one diamond.  

Thus, US personal consumption expenditures (in nominal terms) on jewelry are expected to advance 3.1% annually to 2020 as the number of new marriages continues to grow.  

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Topics: Retail, Apparel, Industry Insights, The Freedonia Group

US Interest in Golf Swinging in Equipment Suppliers’ Favor

Posted by Luke Hickman

Sep 19, 2016 8:30:00 AM

In 2014, gymnasium and exercise equipment surpassed golf equipment as the largest sports equipment segment in the US, a position golf equipment had held since 2006. Since that time, many observers have declared the downfall of golf, citing falling participation levels and the millennial cohort’s apparent lack of interest for the game. In addition, the number of open golf courses in the US has taken a tumble in the past decade.

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Topics: Travel & Leisure, Retail, Industry Insights, The Freedonia Group

Why Surveys Don’t Work in Brick & Mortar Retail

Posted by Eric Santos

Sep 1, 2016 8:30:00 AM

Over the past few decades, restaurant and retail chains have struggled to easily collect voice of the customer (VOC) data — starting way back with the paper comment cards that customers would fill out, to the automated phone surveys in which customers talk to a boring robot asking questions over a 10-minute stretch.

The current trend over the past few years has been collecting customer feedback via digital long-form surveys, with a strong emphasis on mobile. Yes, this innovation has brought small increases in response rates for retail chains, but VOC response rates are still an issue the retail and restaurant industries must address.
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Topics: Market Research Strategy, Retail

Why Packaging Design Matters in Today's Market

Posted by Esther Palevsky

Aug 3, 2016 8:30:00 AM

While we know it’s important to not judge a book by its cover, this idea disappears when it comes to everyday shopping and buying decisions. With the average supermarket in the US carrying more than 40,000 items, brand owners face a daunting task in attracting attention to their products. In addition, the majority of buying decisions are made in stores. These factors make attractive and distinctive packaging a key component in the marketing of retail products.

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Topics: Food & Beverage, Retail, Marketing, Industry Insights, The Freedonia Group

Footwear: A Bright Spot in the Apparel Industry

Posted by Sarah Schmidt

Jul 5, 2016 8:41:08 AM

Macy’s stock plunged 47 percent in the last year. Gap, Nordstrom, and Kohl’s also reported a drop in sales. What’s causing the slump? According to Business Insider, “Executives from nearly every company blamed a spending pullback in one common category for the declines: apparel.”

Although many consumers are reluctant to purchase new clothes, footwear is a different story. Footwear has outpaced apparel, growing at a compound annual growth rate (CAGR) of 6 percent over 2010-2015 in comparison to 4 percent for apparel, according to a report by Euromonitor

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Topics: Retail, Apparel, Industry Insights

The Rising Demand for Drones in the Retail Sector

Posted by Teresa Hayes

Jun 29, 2016 8:30:00 AM

Interest in drones from the retail sector is growing rapidly as competitive pressures push retailers and distributors to develop new ways to make their supply chains more efficient, to automate warehouses, and to reduce delivery costs. Walmart, the nation’s largest retailer, recently announced plans to use drones for inventory management in its warehouses. Amazon, the nation’s largest internet retailer, is researching the use of drones to deliver packages to consumers. Global e-commerce giant Alibaba is testing delivery drones in China while DHL is already using drones to deliver packages in Germany.

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Topics: Retail, Public Sector, Industry Insights, The Freedonia Group

Is Your Marketing Department on a “Fast Food” Diet?

Posted by Pam Danziger

Jun 9, 2016 9:15:43 AM

Back in 1954 in the classic business book The Practice of Management, Peter Drucker wrote:

"Because the purpose of business is to create a customer, the business enterprise has two  and only two — basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business."

Yet how many businesses manage, staff, and budget their marketing departments as their ultimate competitive weapon? Are businesses failing to thrive because their marketing departments lack the proper “nutrition” in the form of market research to use to create innovative marketing strategies and tactics?

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Topics: Market Research Strategy, Retail, Marketing

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