A CEO's Perspective on Harnessing AI for Market Research Excellence

MarketResearch.com Founder and CEO, Robert Granader, successfully steered his company through a variety of industry transformations. Decades ago, he transitioned the business from a spiral-bound catalog selling printed reports to a global e-commerce website specializing in digital downloads.

Topics: Market Research Strategy How To's

How to Use Market Research for Onboarding and Training Employees

Is your organization facing challenges onboarding new staff due to persistent turnover?

If so, you are not alone. According to a Gallup survey, only 12% of employees strongly agree that their organization does a great job of training new employees.

Topics: Market Research Strategy How To's

The Strategic Value of Regression Analysis in Marketing Research

Regression analysis is an important component of data-driven decision-making. This statistical technique is widely used in various fields, including economics, finance, marketing, healthcare, and social sciences, to understand the relationships between variables and make informed predictions.

Topics: Market Research Strategy How To's

Why Scanner Data Often Falls Short and What to Use Instead

Many companies commit substantial financial resources to obtain detailed information on product sales through scanner data. However, scanner data does not always live up to its promised potential. Deeper, more actionable insights are often required to create strategies for innovation and growth.

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How Do You Know If Secondary Data Is Reliable?

In today's business world, using secondary data to make important decisions is fundamental to how companies operate.

Topics: Market Research Strategy How To's

The Strategic Value of a SWOT Analysis

A SWOT analysis provides a straightforward analytical framework that allows you to evaluate a business from all angles. A SWOT analysis looks at a company’s internal strengths and weaknesses as well as external opportunities and threats.

Topics: Market Research Strategy Marketing How To's

7 Popular Sources for Company Information and Research

Industry executives, consultants, and sales professionals often need accurate, up-to-date information about a company for a variety of business and competitive intelligence goals, such as:

  • Understanding a company’s financial health and key business segments
  • Identifying and qualifying potential customers, affiliates, and suppliers
  • Searching for investment and acquisition targets
  • Capitalizing on a competitor’s weaknesses
  • Increasing sales by understanding a clients’ businesses better
  • Tracking corporate news such as restructuring, business expansion, and contract wins
  • Accessing key employees to initiate business deals
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A Quick Guide to Market Intelligence

Market intelligence is “an ongoing, holistic knowledge of all aspects of the marketplace,” according to Quirk’s Marketing Research Review. Market intelligence provides a high-level view by analyzing many different business areas including competitors, products, market dynamics, and customer insights.

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Optimizing Your Market Research Budget: A Guide for Business Professionals

Whether you need market research for an ongoing business need or for a specific project, determining the right amount to budget is an important step.

Setting an appropriate budget that meets your research requirements without unnecessary overspending demands careful consideration of several crucial factors. Here are four expert tips to help you make informed decisions and budget for market research costs effectively.

Topics: Market Research Strategy How To's

Unlock the Power of Market Research for Business Success

In the ever-changing landscape of the global economy, market research plays a pivotal role in ensuring your company's long-term success. Whether you aim to drive profitable growth, enter new markets, or maintain a competitive advantage, leveraging market research effectively is the key.

Topics: Market Research Strategy How To's