HOME        EBOOK/WHITE PAPERS        VIDEOS        SLIDESHARES MarketResearch.com_H_235pxw        BLOG        

   MARKET RESEARCH INSIGHTS & BUSINESS INTELLIGENCE

Consumer Attitudes Toward Green Brands Reach All-Time High

Posted by Ashlan Bonnell

Apr 2, 2015 9:00:00 AM

When it comes to marketing, attempting to sell your audience on an idea or concept can sometimes be more challenging than simply selling a finite product. Historically, marketing sustainability has certainly faced its obstacles, particularly in the United States. Numerous approaches have been taken – some appeal to our higher purpose, or our environmental responsibility, while others believe it is more about focusing on the "me" factor, or the direct value to the consumer. Despite these challenges, recent studies are showing that U.S. consumer attitudes toward sustainability are trending optimistically, reaching an all-time high. With this in mind, marketing an environmentally-conscious brand story and business model may have an impact on more than just the environment; it may be as important as ever to your brand image and even your bottom-line.

Read More

Topics: Energy & Resources, Demographics, Marketing

Millennials' New Expectations: Top Trends Shaping the Luxury Consumer Market in 2015

Posted by Pam Danziger

Feb 11, 2015 9:00:00 AM

Unity Marketing's look at the five most important trends for marketers targeting the U.S. affluent customer in 2015

2015 is shaping up to be a challenging year for luxury marketers, following last year, which wasn't particularly bright for luxury brands worldwide. Newly-affluent Chinese consumers cut back on luxury indulgences, and affluents in many Euro countries were impacted by a downturn in macroeconomic forces. Japan, the world's number two market for luxury, remains caught up in a long-standing recession, which only deepened at the end of 2014. And, while the U.S. economy looks stronger on paper, the Bureau of Economic Analysis, the government agency that calculates the GDP, just reported that consumer spending declined by .3% in December, despite reported growth in personal income and disposable income. That means one thing: consumers are saving their gains, rather than spending them.

Read More

Topics: Retail, Demographics, Marketing

Affluents' Shopping Habits: 5 Top Trends Shaping the Luxury Market

Posted by Pam Danziger

Jan 22, 2015 9:00:00 AM

Unity Marketing's look at the most important trends for marketers targeting the U.S. affluent customer

In recent blog posts, we’ve explored the top trends shaping the luxury market in 2015. The overriding trend that will impact all marketers at the high-end is that affluents have settled into a mood of austerity. One way that affluents' austere mood is expressed is in a new style of shopping which trends toward mass rather than 'class,' and preference for premium, rather than heritage luxury brands.

Read More

Topics: Retail, Demographics, Marketing

Luxury Brands' Evolving Story: Top Trends Shaping the Luxury Consumer Market in 2015

Posted by Pam Danziger

Jan 6, 2015 9:00:00 AM

Unity Marketing's look at the five most important trends for marketers targeting the U.S. affluent customer in 2015

In recent blogs, we’ve explored the top trends shaping the luxury consumer market in 2015.  The overriding trend that will impact all marketers at the high-end is a mood of austerity. Despite the newly revised and remarkably strong GDP growth of 5% in third quarter 2014 and the stock market topping 18,000 at year end, American affluent consumers are holding tight to their monetary gains. They are choosing to save and invest to grow even more wealth, rather than spend it on luxury indulgences. Affluent austerity doesn't mean they have given up shopping, but they are applying new more demanding standards to the purchases they make. They are getting back to basics with a taste for simplicity and view toward getting more value for less. 

Read More

Topics: Apparel, Demographics, Marketing

Luxury's Brand New Style: Top Trends Shaping the Luxury Consumer Market in 2015

Posted by Pam Danziger

Dec 31, 2014 9:00:00 AM

Unity Marketing's look at the five most important trends for marketers targeting the U.S. affluent customer in 2015

The American affluent shoppers – those with the money that affords them the opportunity to buy luxury goods – are caught under a dark cloud of austerity. In my last blog post, Affluent Austerity: Top Trends Shaping the Luxury Consumer Market in 2015, the trend toward affluent austerity was explored. It is this trend that is giving rise to the second most important luxury trend for 2015:  Affluent consumers are expressing luxury in a brand new style.

Read More

Topics: Retail, Demographics, Marketing

Affluent Austerity: Top Trends Shaping the Luxury Consumer Market in 2015

Posted by Pam Danziger

Dec 9, 2014 5:11:31 PM

Unity Marketing's look at the five most important trends for marketers targeting the U.S. affluent customer in 2015

The United States affluent consumer has never been more important to luxury brands worldwide. While the BRIC developing country markets for luxury (i.e. Brazil, Russia, India, China) grab all the headlines, the United States is by every measure the market that counts the most. The U.S. has eleven times more millionaires than China -- 11.53 million in 2013 according to the Federal Reserve Board vs. 1 million in China, as reported by Shanghai-based Hurun Research Institute.  

Read More

Topics: Retail, Demographics, Marketing

Baby Boomers and Millennials: Two Sides of the Same Consumer Coin

Posted by Daniel Granderson

Feb 13, 2014 9:00:00 AM

Much ado has been made over the differences in the mindsets of Baby Boomers and Millennials. In regard to their habits as retail consumers, the adults of the Millennial generation have often been painted as volatile, demanding, brand schizophrenic, overly obsessed with online shopping, and disproportionately swayed by word-of-mouth and peer product reviews. To many, Millennials are a retailer’s worst nightmare: a legion of boogeymen destined to discombobulate the delicate balance of the consumer-retailer relationship dynamic that has thrived in the half century since Baby Boomers first reached the pinnacle of their market-shaping powers.

Read More

Topics: Demographics

Marketing to Latin Americans through Social Media Is Profitable

Posted by Daniel Granderson

Aug 12, 2013 5:20:00 PM

There's a common perception that Latino Americans are the next generation of great U.S. consumers. That notion, however, isn't entirely true and marketers who cling to this "consumers of tomorrow" mindset will surely miss out on developing important connections within the influential Latino market today. Though marketing to Latinos is a minefield of complexities--including sensitivities surrounding the use of labels such as Hispanic etc., it's clear that one of the most effective ways to reach Latino consumers is through social media. 

Read More

Topics: Demographics, Marketing, Social Media

Media Acculturation Is Changing the Latin American Consumer Profile

Posted by Daniel Granderson

Aug 2, 2013 12:57:00 PM

With virtually unrivaled buying power and an ever-growing presence in the U.S. economy, Latin Americans have been a formidable consumer segment for years. The financial services industry, in particular, has benefited from the Hispanic population as Latino consumers have been one of the few bright spots in an otherwise dreary picture for issuers of credit cards. Level of acculturation is one of the biggest factors determining use of financial services by Latino Americans.

Read More

Topics: Demographics

Unmarried Minority Moms Display Intriguing Retail Shopping Potential

Posted by Daniel Granderson

Jul 26, 2013 2:11:00 PM

For an increasing number of American women, marriage in the 21st century exists as more of a "capstone" rather than a "cornerstone". In essence, marriage has become something women do after they've accomplished their educational, professional, and financial goals, instead of serving as the foundation for their foray into full-fledged adulthood as was often the case with women in generations past.

Read More

Topics: Retail, Demographics

Popular Categories

How-Tos

Industry Insights

How to Succeed Using Market Research, featured on www.blog.marketresearch.com