HOME        EBOOK/WHITE PAPERS        VIDEOS        SLIDESHARES MarketResearch.com_H_235pxw        BLOG        

   MARKET RESEARCH INSIGHTS & BUSINESS INTELLIGENCE

Is Social Media a Friend – or Frenemy – to Newspaper Publishers?

Posted by Erica Keenan

Nov 16, 2016 9:00:00 AM

You may not realize this, but the newspaper industry has long been in the advertising business, deriving the majority of its revenue from the sale of ad space in print publications. In exchange, businesses purchasing these ads were assured a broad audience of readers. For many years, it was a win-win situation for both sides.

But the digital revolution has changed that. Between 2005 and 2015, newspaper publishing revenues fell at an average annual rate of 7.0%, largely due to advertising losses. In 2015, advertising services accounted for 55% of publishing revenues, down from 71% in 2005.

Read More

Topics: Advertising, Media, Industry Insights, The Freedonia Group

Ad Blockers: What Can Publishers Do?

Posted by Steven Richmond

Nov 10, 2016 9:00:00 AM

Long reliant on advertisements as their primary source of revenue, internet publishers, broadcasters, and search engine providers face mounting challenges to their ad-supported business models.

In particular, the rising use of ad blockers – software programs that prevent internet ads from being displayed – by consumers is threatening to undermine the industry’s key source of revenue.

Read More

Topics: Advertising, E-commerce & IT Outsourcing, Media, Industry Insights, The Freedonia Group

How to Define Your Target Audience

Posted by Sarah Schmidt

Nov 16, 2015 8:28:29 AM

Promoting your business to anyone and everyone is not an effective marketing strategy. To efficiently drive sales and increase brand awareness, you must focus on your target audience. But who is your target audience, exactly? How do you know if your marketing will appeal to them?

Consumer research is a vital step that can help you find the answers you need. Below, three experts share questions you can ask to help identify your target audience, assess buyer behavior, and optimize your marketing strategy. Their suggestions go beyond the basics — and some of their ideas may surprise you. Read on to find out more.

Read More

Topics: Market Research Strategy, Advertising, Marketing, How To's

Corporate Advertising: Advantageous or Just Too Controversial?

Posted by Caitlin Stewart

Nov 18, 2014 9:00:00 AM

Advertising in the United States generated revenues of $39.1 billion in 2013. Companies and organizations of all sizes use advertising to reach their target market and inform them of their products and promotions. However, a specific form of advertising, and a sometimes less popular form, that focuses on the brand rather than highlighting products is corporate advertising.

Read More

Topics: Advertising, Marketing

How to Use Market Research to Increase Brand Resonance & Grow Brand Awareness

Posted by Russel Cooke

Nov 12, 2014 9:00:00 AM

It can be very difficult to establish a criteria for measuring and judging brand awareness and, therefore, judging the efficacy of a marketing campaign. Unlike other measurements, such as website traffic, organic searches, or conversion, awareness is a much more intangible measurement, difficult to quantify and evaluate in a meaningful and objective way. Nevertheless, it can be done. One important tool for doing this can be market research.

Read More

Topics: Market Research Strategy, Advertising, How To's

Market Research Habits of Highly Effective Organizations

Posted by Kathleen Zacrep

Oct 30, 2014 9:00:00 AM

Market research is imperative when it comes to any organization – new or established. You need it to understand your target market and increase sales. Highly effective organizations understand the importance of market research continually taking place. As smallbusiness.gov puts it, organizations conduct market research for numerous reasons throughout various stages of development, all of which are equally important.

Read More

Topics: Market Research Strategy, Advertising

5 Steps for Using Market Research to Advertise Your Product

Posted by Caitlin Stewart

Aug 6, 2014 9:00:00 AM

There are few products that can sell themselves. Because of this, we have advertising. Advertising your product can establish your organization’s identity, promote your latest product, attract new customers, remind old customers of how great you are, and, of course, boost sales. How to advertise your product or business successfully is not a guessing game, it’s an extended market research process.

Read More

Topics: Market Research Strategy, Advertising

How to Market Your Business or Product During Major World Events

Posted by Sam Eichberg

Jun 17, 2014 9:00:00 AM

As you might have heard, the 2014 FIFA World Cup kicked off last week with Brazil’s win over Croatia. While the outcome didn't surprise many (Brazil was a heavy favorite coming into the game as the third seed), the game itself was of great importance to the rest of the world. The first whistle signified the onset of a world event that has been in the planning process since Brazil was awarded the hosting rights in 2007. Of course, like other major events, countless hours, days, months, and years of preparation have gone into this tournament, along with the $11.7 billion put toward its production, making this years’ event in Brazil the most expensive ever. And, after that $11.7 billion went toward funding the actual games, what about the other industries?

Read More

Topics: Advertising, Marketing, How To's

How Purchasing Flexibility Provides Value for Market Research Consultants

Posted by Kathy Silverman

May 22, 2014 10:00:00 AM

After spending more than 12 years as a Partner of a market strategy consulting firm in Chicago, I am continually reminded of the value that purchasing flexibility would have offered our firm as we worked to solve business issues for clients engaged in a wide variety of industries, ranging from high-tech, building materials, consumer goods, electronics, etc. Plus, consultants are required to obtain very diverse information, very often and very quickly. This can make buying market research a nightmare. The ability to customize market research purchases would have saved us time and money by focusing in on only the specific information we needed. Yet, MarketResearch.com's Profound platform offers the capability to solve this issue through tailored market research purchases and reporting.

Read More

Topics: Advertising, Profound, Marketing, Business Services & Administration, Financial Services

Thick Data & Market Research: Understanding Your Customers

Posted by Rob Granader

Apr 3, 2014 9:00:00 AM

In the first episode of the hit series Mad Men, Don Draper explains to the client, Lucky Strike cigarettes, that advertising is "based on one thing: happiness. And, do you know what happiness is? Happiness is the smell of a new car. It's freedom from fear. It's a billboard on the side of a road that screams with reassurance that whatever you're doing is okay. You are okay."

But, how do you measure your customers' happiness? Predict it? Create products that elicit it? Do customers even know what they want?

Read More

Topics: Market Research Strategy, Advertising, Big Data

Subscribe to our blog

Popular Categories

How-Tos

Industry Insights

New Call-to-action
How to Succeed Using Market Research, featured on www.blog.marketresearch.com