HOME        EBOOK/WHITE PAPERS        VIDEOS        SLIDESHARES MarketResearch.com_H_235pxw        BLOG        

   MARKET RESEARCH INSIGHTS & BUSINESS INTELLIGENCE

Priority Metrics Group

Recent Posts

Winning Differentiation Strategies

Posted by Priority Metrics Group

Mar 31, 2016 8:30:00 AM

In our last blog post, we discussed six ways to differentiate your business from the competition, including product, service, distribution, relationship, image/reputation, and price. We noted that some differentiation strategies are more impactful for businesses than others.

To demonstrate how this plays out in practice, let’s look at some survey data which will help to identify winning differentiation strategies. Based on our survey analysis, one of these areas of differentiation is more powerful than any of the others — by a huge margin.

Read More

Topics: Market Research Strategy, Custom Market Research

6 Ways to Differentiate Your Business from the Competition

Posted by Priority Metrics Group

Mar 24, 2016 9:28:06 AM

Differentiation allows you to provide superior value to customers at an affordable price, creating a win-win scenario that can boost the overall profitability and viability of your business. Our research indicates there are six primary ways to differentiate, including product, service, channels of distribution, relationships, reputation/image, and price.

However, not all differentiation strategies are equally effective, and some methods may be more important to invest in than others in order to stand out from the competition. Read on to learn more about these different strategies and the key advantages and disadvantages associated with each one.

Read More

Topics: Market Research Strategy, Custom Market Research

Differentiation: Creating a Unique Business Position

Posted by Priority Metrics Group

Jan 28, 2016 8:48:36 AM

Differentiation is providing superior value to customers at a profitable price. If we look at the fundamental equation of business (Figure 1), differentiation may be thought of as increasing value through some combination of more or better benefits or a reduced price. Benefits include product and service performance, but also include availability, image, relationship, and many other performance attributes. Price includes the price charged for the product and service, but also includes terms, total cost in use, paperwork required to complete and track the exchange, and other attributes. Any decrease in price attributes or increase in benefits will increase value.

Read More

Topics: Market Research Strategy, Custom Market Research

Yes, Brand Awareness Does Matter in B2B Markets

Posted by Priority Metrics Group

Jan 14, 2016 9:02:08 AM

Unlike most B2C marketers, many B2B companies invest little or no resources (both time and money) in understanding brand awareness, but Harvard Business School Marketing Professor John Quelch challenges this position. His reasons:

  • Most B2B marketers cannot economically address thousands of small businesses using the traditional direct sales force.
  • If left unattended, individual managers will each do their own ad hoc marketing.
  • B2B marketers are realizing that developing brand awareness among their customers' customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors.
Read More

Topics: Market Research Strategy, Marketing, Custom Market Research

Competitive Intelligence: Strategically Critical yet Underutilized

Posted by Priority Metrics Group

Dec 10, 2015 8:30:00 AM

In a world where knowledge is power, what you don't know can hurt you. The good news: It's not so hard to find out what your rivals are up to. Competitive intelligence can drive your strategy, calm your fears about the future, and give your company a competitive edge. Competitive intelligence uses many of the same techniques as market research but deploys them to answer highly targeted and specific questions, rather than to gain insight into broad market trends.

Read More

Topics: Market Research Strategy, Custom Market Research

Monitoring Technology, an Often Overlooked Component of Market Research

Posted by Priority Metrics Group

Nov 12, 2015 8:30:32 AM

Most B2B companies that regularly conduct market research typically focus on developing a deep understanding of three primary areas:

  • Market metrics (size, growth, and share)
  • Competitive landscape (competitors, strengths, and weaknesses)
  • Product and service performance with the current customer base (customer satisfaction, Net Promoter Score, etc)   
While we agree that the information generated by researching these three areas is critical in the creation of a well-developed strategic plan, there is another key area that should be addressed: technology.
Read More

Topics: Market Research Strategy, Custom Market Research

Using Market Research to Develop a Solid Pricing Strategy

Posted by Priority Metrics Group

Oct 8, 2015 8:29:00 AM

Market and competitive pricing in the B2B sector is often a challenging area for many market researchers to tackle. Actual pricing information is difficult, if not impossible, to discuss using traditional interview techniques, as this information is considered highly proprietary. Often, pricing is not a straightforward matter as it may incorporate early payment discounts, freight, volume discounts, change orders, interest, or other finance charges and many other variants.

Read More

Topics: Market Research Strategy, Custom Market Research, How To's

The Key to Market Positioning and Growing Market Share

Posted by Priority Metrics Group

Sep 17, 2015 8:46:39 AM

In the B2B world, market share is pursued and defended constantly. On a customer-by-customer basis, companies constantly exploit opportunities to take share from competitors and develop strategies to prevent losing share. Sustainable growth is dependent on developing solid strategies in both of these areas. So how do you begin to understand all of the market dynamics associated with developing a comprehensive strategy designed to protect and grow market share?

Read More

Topics: Market Research Strategy, Custom Market Research, How To's

The Process of Market Segmentation

Posted by Priority Metrics Group

Aug 5, 2015 9:00:00 AM

The cornerstone of any marketing strategy is a solid understanding of what customers truly value and need, then creating and delivering a compelling message showing how your offering delivers measurable value in addressing those needs. 

Read More

Topics: Custom Market Research

5 Steps to Estimate Your Market Size

Posted by Priority Metrics Group

Jul 8, 2015 9:00:00 AM

For most businesses, the concept of market sizing is readily understood but not easily accomplished.  Many get stuck on establishing boundaries or defining the market before they even get to the data analysis and implications of their research. Determining market size can answer strategic questions about levels of investments in the business and profitable growth targets. Market sizing can also serve as a quick understanding of the potential for a B2B market opportunity in terms of volume or value, and is therefore pertinent to business strategy and decision making.

Read More

Topics: Market Research Strategy, Custom Market Research

Subscribe to our blog

Popular Categories

How-Tos

Industry Insights

New Call-to-action
How to Succeed Using Market Research, featured on www.blog.marketresearch.com