HOME        EBOOK/WHITE PAPERS        VIDEOS        SLIDESHARES MarketResearch.com_H_235pxw        BLOG        

   MARKET RESEARCH INSIGHTS & BUSINESS INTELLIGENCE

Anne Beall, Gina Zuercher, and Mark Geniesse

Recent Posts

How to Evaluate Brand Health Using a Psychological Theory of Love

Posted by Anne Beall, Gina Zuercher, and Mark Geniesse

Apr 11, 2017 8:45:00 AM

“How is my brand perceived relative to competitors?”

“What perceptions of my brand most drive behavior?”

“How do I positively impact perceptions of and behavior toward my brand?”

These are common, vital questions raised by marketers and brand managers. Measuring a brand’s “health” – how consumers perceive and interact with the brand, and how perceptions and behaviors align with revenue – is a common objective in market research, but is often not achieved because not all elements of brand health are measured.   

Read More

Topics: Market Research Strategy, How To's

Subscribe to our blog

Popular Categories

How-Tos

Industry Insights

New Call-to-action
How to Succeed Using Market Research, featured on www.blog.marketresearch.com